NFL "Heirlooms for the devoted"

The products are reimagined classic staples with a luxurious touch. Bamboo hoop earrings are elevated through an enameling process with vibrant pops of color, while the jackets are designed to be genderless, featuring zipper hardware that matches the hoops for a cohesive look when styled together. The tees have a soft, distressed retro wash for a perfectly lived-in feel, and the graphics evoke nostalgic memories of watching football on TV with older generations, a nod to how fandom is passed down through time. The scrunchies are a modern take on the classic, featuring a detachable bow with team markings on sport mesh to amplify those celebratory game-day cheerful moments.

Every element of the collection is rooted in memory, reminding fans that the story begins with them.